The Museum of Joy & Wonder
In August 2017, Cadbury Dairy Milk expanded its Bubbly range, introducing Bubbly Oreo. Plato was tasked to launch this chocolate innovation in an already competitive space, contending against Nestle Aero and Beacon Heavenly.
To successfully launch to local audiences, drive renewed brand interest and create demand, Plato developed an experiential storytelling strategy that captured the brand and product through The Museum of Joy & Wonder.
In line with three brand propositions, this one night only pop up event delivered an ‘unexpected burst of Bubbly fun’ perfectly expressing the ‘Joy’ of Cadbury and the ‘wonder’ of Oreo.