Internal Campaign Mandela Day 2017
The Add Hope initiative, under KFC, is a powerful initiative that sees customers and staff unite against hunger, feeding over 120 000 children daily. However, with low enrolment into KFC’s internal Add Hope Volunteers program, Plato was tasked with creating an engagement program to encourage involvement from head office staff members. Using Mandela Day as a platform, the Add Hope Volunteers program was successfully relaunched to the staff using a variety of exciting and informative activities.
Through the Mandela Day campaign, Plato was able to successfully activate internal Yum! staff for the Add Hope Volunteer program. The communication, can-stalation and gamification of food parcel packing was used skillfully to ignite company love, and employee passion for Add Hope.