Cadbury Lunch Bar 50th Birthday Celebration
In celebration of its Golden 50th Anniversary, Lunch Bar developed a heartfelt campaign, which celebrated the rich and colourful heritage of South Africa’s No.1 chocolate bar by encouraging consumers to share their talents through Lunch Bar-inspired designs.
To drive campaign engagement and ensure ongoing media interest Lunch Bar strategically aligned with the talents of local SA designers to produce a limited edition Lunch Bar-inspired range of T-shirts, and socks.
The 8-month campaign held media interest throughout generating a measured PR value of R1.9 million, ROI of 5:1 (1:1), while ultimately reaching share growth of 29.3% for the year.
The Lunch Bar-inspired PR campaign offered consumers ‘much much more’ to celebrate, while the use of strong media relations helped communicate brand messages that paid homage to a heritage brand.
Lunch Bar-inspired activations drove consumer and media interest in the campaign while also collecting designs to be entered into the Social Media competition to develop a limited edition range of Socks and T-Shirts.
The Lunch Bar-inspired Limited edition range of socks and T-Shirts were revealed at a Media Launch, which was hosted by Campaign Influencers Skinny Sbu Socks and AfrikanSwiss