Add Hope: World Hunger Month 2016
Plato Communications ran an awareness programme with the Expresso Show.
Plato worked closely with the Expresso team to develop and manage content, that would educate the consumers who donate to Add Hope, as to how their R2 contribution help to feed South Africans. This included the following delivery for each insert:
Conceptualise and plan
Create a script and shotlist
Produce - liaising with beneficiaries, Expresso production team and Add Hope teams
Assist with direction on shoots
Brief all participants on story broadcasts
Write and check studio links
Prepare Q&A for interviewees
Provide photographs and links for each insert to be used for further leverage.
Plato and Expresso created 7 short stories around the NGO beneficiaries which aired to educate the public and raise awareness.