Case Studies


In 2016, KFC went back to its original slogan 'It's Finger Lickin' good'. The tagline was re-introduced worldwide. Plato launched a Sensory Event to re-introduce the slogan to the media and key influencers. The Sensory Dining Experience was hosted first at the Giggling Gourmet, in Cape Town before moving to the Good Food Studio in Johannesburg.

J’Something, Micasa musician turned chef extraordinaire hosted guests including media, celebrities and KFC advocates.

Guests tried their hand at preparing KFC’s Original Recipe chicken and had the opportunity to not only make but also try out the new KFC Burrito that launched on 6 September before tucking into some delicious KFC and enjoying a dining experience together.

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