Case Studies

Virtual Reality spreads Hope against Hunger

On World Hunger Day, Add Hope shared virtual reality experiences filmed at NGOs for the first time online and in restaurants to inspire South Africans to join the Hope against Hunger Challenge.

The Hope Squad, a group of young people whose own lives have been changed by Add Hope, visited KFC restaurants and immersed delighted customers in virtual reality 360* experiences made at some of the organisations that Add Hope partners with around the country, including JAM, Boys & Girls Clubs of South Africa and Africa Food for Thought.

A number of celebrities took to social media and the airwaves to lend their voices to the Hope against Hunger Challenge after visiting Afrika Tikkun in Alexandra to get a first-hand experience of the incredible impact the donations have on young lives. Personalities including Proverb, Jonathan Boynton Lee, Dr Alex Smile, Carmel Fisher, Nicole Da Silva, DJ Sabby, Bokang Montjane Tshabalala, Danine Naidoo and newly appointed Add Hope ambassador, actor Sthembiso Khoza, donated to help feed over 120 000 children around the country, challenging others to do the same. The group then visited nearby beneficiary Afrika Tikkun at its Phutadijaba centre in Alexandra to experience the impact of Add Hope for themselves.

To view the 360 degree videos please click the link below:

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