STRATEGY
Success starts with an integrated strategy and plan based on solid insight. We have experts in PR strategy, brand strategy, digital strategy, sponsorship strategy and CSI strategy. We can further co-ordinate the market research, perceptions audits and communications audits necessary to provide the required insight.
PUBLIC RELATIONS
Brand storytellers
Content is a crucial component of any campaign, sorting the successful brands from those that flounder. We package the message you need to convey in a way that resonates with the right customers - filtering out the clutter. Your stories express the values of your brand and help your customers to relate to your company. A story can communicate who you are and inspire people with your passion, purpose and commitment to the customer’s experience.
Media relations
We have achieved phenomenal media coverage for our clients over the years and our diverse client experience has given us strong media connections across a diverse range of media, bloggers and influencers. We’re strategic and proactive about leveraging opportunities across multiple platforms with results as the driving force. We’ll get your story out there and provide clear return on investment (ROI).
Strategic partnerships
This is one of our great passions! It is such a great way to get your brand profile raised in areas where you may be looking to tap into new markets and audiences. There are many ways of getting noticed, but with our extensive network as well as national and international experience we will source the right partnership for you and your brand. We will always be innovative, but will ensure that all partnerships will be mutually beneficial to any involved partners.
Creative B2C Campaigns
Generating word of mouth for your brand and products by getting consumers to actively engage with your brand is a key component to any communications campaign. Whether it is something once off and high impact or a series of activations slowly building up engagement, we will make sure that there is traction with your brand and your desired target audience.
CORPORATE COMMUNICATIONS
Harness the power of effective direct communications and marketing, stakeholder communications and internal communications.
Internal Communications
Your people make it happen. Make sure they are your best ambassadors and aligned to your strategy and vision through effective communications using the channels suited to your business.
Stakeholder Communications
From annual reports to newsletters, we’ll help you produce excellent collateral and publications that engage.
Direct Communications and Marketing
We can develop the tools that enable you to reach and communicate directly to your customers in the most effective ways possible. You know who your customers are, now start talking to them.
Reputation Management and Crisis Communications
With international training and experience, we’ve helped consumer and B2B brands proactively build brand equity and weather the storm in times of crisis.
CSR, CSI and Cause-Related Marketing
People care about brands that care. Our Plato Connect team has extensive experience in strategy development and specialist communications in this area.
DESIGN
Branding and Marketing Collateral
Whether it be printed materials such as flyers, posters, brochures or online newsletters that you need, we will design something in keeping with your brand that will ensure a consistent message is communicated with high impact. We can also source and create items such as promotional branded gifts to enhance your brand awareness.
SOCIAL AND DIGITAL
Social Media
The social web has created a new consumer psychology. Consumers expect you to earn their attention, not interrupt them for it. It’s only by engaging people that you can move them from pre-customers to brand advocates. We’ll help you navigate social channels and leverage the right content effectively across the mix.
Digital
We understand online audiences and we’re helping our clients to engage and connect with their brand audience online to achieve the response they want. Our full suite of digital services includes digital design and execution, content creation and optimisation, audience building and custom channels. Video is increasingly important in online media and our visual communication offering builds your transmedia brand communications.
ACTIVATION
Event Conceptualisation and Management
We have a team of event specialists who create and seamlessly execute professional and elegant brand experiences. The team will strategise and develop fresh ideas for your brand and tackle any style, type or size of event that you desire. We are renowned for the quality and sophistication not only of the event, but also of the calibre of guests and the long-lasting impressions left with them.